Strategic Planning & Insight Head

We are looking for Strategic Planning & Insight Head that provides all business/consumer knowledge, strategic and tactical advice and guidance, to Viet Thai International & Business Unit marketing and functional leadership to support fact based decision making; while guiding the Biz/Consumer Insight Analyst residing at BU level to facilitate the development of differentiated, defendable, profitable products and brands.
We’d like to meet you and please to not hesitate to apply now!
1. Job Responsibility
Tactical & Strategic Support
- Create and execute annual research plan for all VTIs BUs.
- Help shape BU marketing plans & portfolio development.
- Continuously analyse and interpret market, competitive, consumer, brand and segment dynamics to indentify gaps in our brand and product portfolios.
- Provide long-term market sizing and macro-economical forecasts, as well as short-mid term forecasts and competitive business scenarios for input to BU marketing plans.
- Manage Brand Owner sales data and provide guidance on how it should be interpreted by relevant stakeholders.
- Analyze impact of Marketing Mix and other factors on Sales.
- Analyse and report on outcomes of key marketing initiatives vs KPI’s. Identify areas for improvement of the effectiveness/efficiency of the process.
- Participate in the development of strategic scenarios (e.g. price war).
- Establish a set of best practices for Guidlines, Processes and Information Sharing Platforms that is integrated in the Management Information System (MIS).
Innovation
- Establish and maintain highest organizational capability on innovation.
- Gather new ideas to make the research team operations more efficient.
- Embraces & promotes change.
- Drive generation of ideas based on consumer needs.
- Drive development of new research methodologies and analytical techniques to drive innovation.
- Develop and maintain comprehensive competitive analysis.
- Provide all marketing team with appropriate training in the effective use of marketing research systems and information analysis.
Relationship Management
- Act as a Stategic Partner and promote good working relationships with internal clients (BUs, Corporate Functions) & external suppliers (e.g. research agencies, product teams, advertising agencies) to ensure the highest level of satisfaction as well as quality and cost efficiency.
Leadership
- Lead, direct, evaluate, and develop market research staff to ensure that the team’s resources are used effectively and that work schedules and targets are met.
- Build a strong team cuture with high engagement level.

1. Job Requirements
- Bachelors degree in business, economics, strategy or related field required; Masters degree preferred Bachelor’s Degree required, Advanced Degree preferred.
- 7+ years experience in market research field in either MNC research agency or MNC client side.
- 7+ years experience in analyzing and interpreting data.
- 3+ years experience managing teams of >3 persons.
- Extensive experience in both quantitative and qualitative research.
- Working experience in Retail (F&B, Fashion) or FMCG industry is preferrable.
2. Worked Related Skills Requirements
- Highly developed analytical and decision-making skills.
- Strong analytical skills & forcasting techniques: ability to link strategies and objectives to develop a plan, ability to understand, interpret and communicate complex data (from product, price, sales, distribution, promotions etc).
- Strong planning/organizing skills: capable of managing major projects simultaneously.
- Breadth of understanding across research methodologies; understanding of Quantitative, Qualitative and Retail Audit research tools.
- Provision of high quality insight from complex data and being the focal point for customer driven insight.
- Familar with business intelligence software; advanced IT literacy.
- Excellent written and verbal presentation skills.
- Fluent English language ability.
3. Soft Skills Requirements.
- Strong leadership, influencing and negotiating skills internally and externally across all levels.
- Strong resilience skill, Being self-confident.
- Team player with the ability to excel in an agile, collaborative, ambiguous environment.
- Open-minded and willing to take challenges.
- Smart working (by utilizing strengths of technology).

- Thưởng

Viet Thai International JSC (VTI) was established in 1998 and today has grown to one of the largest consumer marketing and multi-unit retail operators in Vietnam.

The Company’s vision is to play a significant part in improving the quality of life for Vietnam’s rising middle class.

Over the past decade, VTI has been instrumental in shaping the country’s modern retail and branding environment. This is through a portfolio of Company-owned brands such as Highlands Coffee, Pho 24. Additionally, VTI represents leading international brands including Hard Rock Cafe, Swarovski, , ALDO Shoes & Accessories...

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