JOB MISSION:
- Drive new sales revenue incremental opportunity in Online channel by activating sales and marketing activities which is leverage the consumer insight from current channels of retail, modern trade Supermarket, CVS, and from master brand.
TASK:
- Identify and Map out the sales incremental opportunity from new channel including Online & Off-line direct sales
- Identify product incremental sales plan to be executed by Customer by Channel by Day part, by Occasion and vs. competitors
- Build marketing plan and mange it including awareness, availability across channel: MT, GT, Online
- Execute all the online program plan and manage performance result