Senior Trade Marketing Executive

+ Key accountabilities
Lead of Trade marketing initiatives to deliver business stratergy / objectives per business calendar.
+ Develop the marketing calendar
+ Develop Innitiatives of trade marketing to recruite and improve consumer off-take
+ Develop and Execute Picture of Succeess to improve market share via ASMPQ metric
Develop sales promotion program to drive Increamental sales/ profit
+ Collect market information about product, service/ promotions program of competitors.
+ Develop, execute and evaluate the effectiveness of sales promotion/gift for each product in a specific lifecycle period.
+ Collect feedback from sales staff and customers about the sales promotion program.
+ Track and report sales promotion’s expensive.
+ Responsible for POSM production and follow up with agency a quality control.
+ Develop a form to guide the implementation, monitoring and evaluation of sales activation program.
+ Develop all Brief file to Studio for all program
+ Produce weekly / monthly / Quartly report
Budget management / Other development
+ Check, track and control trade marketing budget (including PR follow up/tracking, petty cash management, weekly expenditure tracking & reports, monthly budget vs actual, yearly budget vs actual)
+ Ensure the quality of activities and the compliance of payment process.

Education:
+ Bachelor Degree in Economics, Marketing, MBA referred
Experience:
+ Sales & Marketing / Analysis skill
+ Stretegic thinking / Problem Solving Skill
+ Customer Service Foundation / professional
+ GT, MT & On premise Sales Experience Service
+ External relationship building
Soft skills:
+Leadership
+ Strong creative, analytical, organizational and personal sales skills.
+ Strong oral and written communications skills.
+ Ability to manage multiple projects at a time.
+ Excellent in English communication is an advantage / Presentation skills

- Seasonal Bonus, KPI Performance Bonus
- Bao Viet Insurance
- Abroad training

Viet Thai International JSC (VTI) was established in 1998 and today has grown to one of the largest consumer marketing and multi-unit retail operators in Vietnam.

The Company’s vision is to play a significant part in improving the quality of life for Vietnam’s rising middle class.

Over the past decade, VTI has been instrumental in shaping the country’s modern retail and branding environment. This is through a portfolio of Company-owned brands such as Highlands Coffee, Pho 24. Additionally, VTI represents leading international brands including Hard Rock Cafe, Swarovski, , ALDO Shoes & Accessories...

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