FUNCTIONAL OBJECTIVE: Contribute to the development and delivery of creative and communications work to support client’s objectives at local and regional levels.
REPORTS TO: Regional Account Manager
KEY RESPONSIBILITIES
Digital Marketing
Daily social management tasks: to check social performance, interact with users, report any issues promptly to managers
Create editorial calendars and syndication schedule
Prepare social content plans, and also manage content scheduling and post’s performance
Plan and implement content strategies for social community hubs
Manage email marketing campaigns, split test emails routinely and provide weekly report
Coordinate with media and design team for branding needs, design needs, and celebrity usage
Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts
Monitors and develops reports on competitor activity within social media spaces
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification