We are looking for Digital Account Executive for RED2 digital agency, a sister company of FLG, based in Phan Xich Long, Phu Nhuan.
FUNCTIONAL OBJECTIVE: Oversee digital marketing activities with a strong emphasis on paid media management
REPORTS TO: Account Manager
KEY RESPONSIBILITIES
Digital Marketing
- Daily social management tasks: to check social performance, interact with users, report any issues promptly to managers.
- Create timely and engaging content optimized for the platform used and intended audience.
- Monitor sites for customer service opportunities and initiate conversations on behalf of the client.
- Work with account manager(s), content writer(s) and designer(s) to prepare social content strategies and plans, and also manage content scheduling and post’s performance
- Understand online ads on Facebook, Adwords, Google Display Network, retargeting etc.
- Ability to use Facebook Power Editor and experience with Facebook custom audiences
- Manage email marketing campaigns, split test emails routinely and provide weekly report
- Experience with article seeding
- Coordinate with media and design team for branding needs, design needs, and celebrity usage
- Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.
- Monitors and develops reports on competitor activity within social media spaces
KEY PERFORMANCE INDICATORS (KPI):
- Ensure campaigns are executed on time and changed on time
- Maintain excellent relationships with internal teams and external vendors