- Devises, develops, executes and regularly maintains of CRM campaigns in order to build strong relationship with customers and bringing new sales to existing customers via Top-up, Cross-selling, Upselling campaigns by methodologies, programs, tools and communication channels based on the business strategy, opportunities and plans, budget, potential of market, target customers, consumer needs, competitors, resources and abilities for driving sales growth across the business.
- Works closely with various departments in the business (like Sales, Business Development, Product Management, Marketing & PR, Sales Training) in an effort to develop and launch effective and profitable campaigns.
- Tracks and analyzes Customer Journey touch points with the company and maximizes business opportunities
- Identifies, set-ups and maintains relationship with key partners important for CRM function, like database providers, etc
- Cooperates with Risk Department to find best criteria and approaches to deliver credit offers to potential and existing customers
- Oversees and coordinates the implementation of CRM campaign management tools with the internal IT department, third-party. Works closely with the IT department in an effort to better understand all CRM feeds and data flowing in and out of CRM program management tools.
- Provides periodically reporting of CRM activities and performance.
- Participate in other relevant projects assigned by Line Manager.