Content Lead

FUNCTIONAL BUSINESS OBJECTIVES (FBOs):
The Content Lead is responsible for defining and delivering content across all FLG’s brands. The experienced individual is responsible for working within a strategic setup and has a passion for leading integrated communications including: branding, social media, below-the-line activities, video production and technology.
We’re not looking for a traditional copywriter, we’re looking for an individual who understands modern culture and how social platforms are now an integral part of our everyday lives.
The Content Lead is the direct supervisor of the Content writer, Copywriter, Junior Content Specialist, making sure the whole content department is up to date for production of relevant and relatable content.
REPORTS TO: CREATIVE PRODUCTION MANAGER
KEY RESPONSIBILITIES & CRITICAL DRIVERS:
A.20% Manage Content Coordination with External Stakeholders
1. Work closely with the Creative Production Manager, Art Directors and Brand Teams to help define and co-create digital, branded and corporate content strategies
2. Conceptualize ideas that are fresh and relevant
3. Oversee the development and management of the business’s brand content standards and governance style guides.
B.40% Manage Content Creation Workflow
1. Lead and inspire the development of quality content. Follow up with deployment plan & optimization process in order to ensure optimal delivery of content to target audiences across multiple channels.
2. Work collaboratively with creative colleagues (graphic & video) to bring ideas to life, using the latest approaches to copy, art and technology
3. Manage Content Plan, Content Calendar and project management of all content tasks.
4. Define the best approach and provide content quality check based on thorough understanding of our brands and businesses, digital eco-systems, consumer trends and behaviors
C.40% Manage Team Performance & Hands-on Execution
1. Lead the content writing aspect of creative projects developing human-centric copy that deepens user and brand experience across all in-bound, out-bound and in-flow touch points including social, web, digital, outdoor.
2. Carry out quality assurance of all copy & content at key stages in project development and content creation
3. Apply the latest trends to writing and content publishing for projects
4. Engage in effectiveness measurement of content and work with Brand teams and Creative Production team to continually improve content performance
Key Performance Indicator (KPI):
- Campaign roll out: 100% on-time
- Budget: within headcount & spending budget set

- University or College Degree from related fields (Advertising, Communications,…)
- Minimum 4+ years of professional work experience in content planning, integrated campaign execution, cross-department projects and implementation
- Expert knowledge of content strategy, content planning & workflows, specially the content creation process for digital & social media channels
- High competency and proven track record of project management for high profile global programs.
- Experience managing a high volume of project in parallel with geographically dispersed teams.
- Ability to work under pressure with executives and stakeholders both at the corporate and business levels
- Good communication and influencing skills
- Good spoken and excellent written English

- Good rewards for top performances
- Healthcare and Personal accident insurance
- Free memberships of California Fitness and Yoga

Company Name: California Fitness And Yoga Centers
Company Size: 1000 – 4999
CHÚNG TÔI MUỐN CHỨNG MINH RẰNG ĐỂ CÓ ĐƯƠC CUỘC SỐNG TỐT VÀ LÀNH MẠNH HƠN, BẠN KHÔNG NHẤT THIẾT PHẢI TUÂN THEO KỶ LUẬT THÉP HOẶC PHẢI HY SINH; THAY VÀO ĐÓ, CHỈ CẦN ĐƯA VÀO LỐI SỐNG CỦA MÌNH NHỮNG THÓI QUEN GIÚP NÂNG CAO CHẤT LƯỢNG CUỘC SỒNG, ĐỒNG THỜI GIẢM THIỂU NHỮNG THÓI QUEN KHÔNG CÓ LỢI.
Năm 2007 California Fitness & Yoga trở thành công ty thể dục thể hình quốc tế đầu tiên và lớn nhất ra mắt tại Việt Nam. Với sứ mệnh “Làm Cho Cuộc Sống Tốt Đẹp Hơn”, California Fitness & Yoga không chỉ đơn thuần giống như bao phòng tập thông thường khác. Đây là trung tâm của phong cách sống năng động, nhằm truyền cảm hứng, mang lại niềm vui sảng khoái cũng như nguồn sinh khí mới cho cộng đồng.

Đây là nơi hội tụ của việc luyện tập, thời trang và giải trí trong một môi trường lành mạnh, tràn trề sinh lực. Từ âm nhạc và ánh sáng cho tới các trang thiết bị hiện đại và đội ngũ huấn luyện viên đẳng cấp quốc tế, mỗi chi tiết đều được chuẩn bị một cách tỉ mỉ và công phu, nhằm mang lại những trải nghiệm tích cực và tuyệt vời nhất cho khách hàng.
Facebook: www.facebook.com/cfycvn
Youtube: www.youtube.com/cfycworkinglife”

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