Art Director (Digital-Based)

FUNCTIONAL BUSINESS OBJECTIVES (FBOs):
The Art Director is a core member Marketing and Creative Production Team, responsible for conception and producing high-level creative work that helps achieve the company’s business goals.
REPORTS TO: CREATIVE PRODUCTION MANAGER
KEY RESPONSIBILITIES & CRITICAL DRIVERS:
A.40% Ideation & Conception
1. Work with content team to come up with concepts for a range of creative solutions both print and digital including ad campaigns, key visual, web assets, photography, social media assets, below the line collaterals.
2. Work with marketing team to deliver successful creative executions, reflective of brand position and proper hierarchy of message.
3. Collaborate with performance team to leveraging testing, engagement, and ROI information to influence creative and drive decision making.
4. Provides direction at photo shoots, including pre-shoot activity such as model and location selection, as well as styling, as needed.
B.30% Hands-on artwork execution, supervise workflow & production
1. Work with copywriters, agencies, production house, vendors in cross-function collaborative projects.
2. Oversees the translation of creative concepts and campaigns throughout all customer touchpoints, on and offline.
3. Works with marketing team through revisions, reviews quality product and delivers final work on deadline.
4. Reviews and directs work of designers, taking quality of design, strategic accuracy, and adherence to company goals and brand style guidelines into account.
5. Participates as a member of the team, taking on the tactical design of projects from start to finish when volume demands.
C.30% Design team management
1. Coaches traditional and digital graphic designers to help further develop their skill set, ensure designs are current and keep them creatively inspired.
2. Proactively identify and recommend new approaches to improve our creative products using latest design trends & best practices
3. Additional responsibilities & projects as assigned.
Key Performance Indicator (KPI):
- Assignments roll out: 100% on-time
- Artwork quality: on-brand, relevant and well-crafted
- Participation: weekly meeting with internal team & other functions with specific creative deliverables
- Quality control of design team

- Bachelors Degree, Creative Portfolio School Certificate Equivalent or a combination of education and experience may be considered.
- 5+ years experience in graphic design and concept development
- Passion for design & creativity. Always look out for the best practices on the market.
- Strong portfolio showcasing high-end design skills & strong concepts
- Excellent aesthetic judgment and willingness to collaborate within a team environment. You will be an integral part of every stage in the creative process, from conceptualization to final production
- Ability to manage own time effectively, meeting deadlines and design standard
- A “can-do” attitude to any problems
- Good spoken and written English
- Detailed oriented
SKILLS
- Proficient in PhotoShop, Illustrator and InDesign. Familiarity with UX design prototyping tools, like Adobe XD, Sketch, Invision, etc.
- Demonstrated experience in designing demand generating creative, including digital banner ads, email, direct mail, infographics, forms/landing pages.
- Track record of understanding and delivery of user experience creative that aligns with best practices
- Advanced typography skills, conceptual abilities and understanding of user centric design.
- Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment with multi-disciplinary teams.
- Ability to successfully organize, prioritize and manage multiple projects in a fast-paced, deadline-driven environment.
- Ability to guide others in the artistic development and execution of creative interactive marketing communication programs that meet company objectives.
- Must demonstrate a solid understanding of current creative media, mediums and trends.
- Photo Shoot, retouching and image outlining experience required.
- Knowledge in animation, after effects and video editing is a plus
- Ability to remain flexible, collaborate and work quickly, often with missing information, to adapt and deliver successful creative product.

- Good rewards for top performances
- Healthcare and Personal accident insurance
- Free memberships of California Fitness and Yoga

Company Name: California Fitness And Yoga Centers
Company Size: 1000 – 4999
CHÚNG TÔI MUỐN CHỨNG MINH RẰNG ĐỂ CÓ ĐƯƠC CUỘC SỐNG TỐT VÀ LÀNH MẠNH HƠN, BẠN KHÔNG NHẤT THIẾT PHẢI TUÂN THEO KỶ LUẬT THÉP HOẶC PHẢI HY SINH; THAY VÀO ĐÓ, CHỈ CẦN ĐƯA VÀO LỐI SỐNG CỦA MÌNH NHỮNG THÓI QUEN GIÚP NÂNG CAO CHẤT LƯỢNG CUỘC SỒNG, ĐỒNG THỜI GIẢM THIỂU NHỮNG THÓI QUEN KHÔNG CÓ LỢI.
Năm 2007 California Fitness & Yoga trở thành công ty thể dục thể hình quốc tế đầu tiên và lớn nhất ra mắt tại Việt Nam. Với sứ mệnh “Làm Cho Cuộc Sống Tốt Đẹp Hơn”, California Fitness & Yoga không chỉ đơn thuần giống như bao phòng tập thông thường khác. Đây là trung tâm của phong cách sống năng động, nhằm truyền cảm hứng, mang lại niềm vui sảng khoái cũng như nguồn sinh khí mới cho cộng đồng.

Đây là nơi hội tụ của việc luyện tập, thời trang và giải trí trong một môi trường lành mạnh, tràn trề sinh lực. Từ âm nhạc và ánh sáng cho tới các trang thiết bị hiện đại và đội ngũ huấn luyện viên đẳng cấp quốc tế, mỗi chi tiết đều được chuẩn bị một cách tỉ mỉ và công phu, nhằm mang lại những trải nghiệm tích cực và tuyệt vời nhất cho khách hàng.
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