Head Of Marketing (Trưởng Phòng Marketing)

- Responsible for creating, implementing and measuring the success of a comprehensive marketing.
- Responsible for all Organization marketing, event, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
- Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
- Responsible for editorial direction, design, production and distribution of all Organization publications.
- Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
- Act as the Organization’s representative with the media.
- Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc. 2
- Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.
- Provide counsel to chapters on marketing, communications and public relations.
- Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
- Leads projects as assigned, such as cause-related marketing and special events.

- A bachelor degree in Marketing or related.
- 5+ years of marketing and event experience in the consumer sector including 2+ years in management
- Experience in demand creation (online as well as offline) and field marketing
- Proven ability to manage and build strong, highly motivated teams
- Integrated marketing program planning & execution experience
- Self-motivated, creative and analytical
- Ability to work under high pressure
- Experience preferred in international schools/university; foreign-invested firms is a plus
- Having responsibility for the job assigned

Chưa cập nhật

APU EDUCATIONAL DEVELOPMENT GROUP is a 100% US invested organization providing pathways to US education for nearly a decade.

APU Educational Development Group oversees the APU International School which offers K-12 education based on the California standards and has a record of preparing hundreds of Vietnamese students for further study in the US at prestigious universities, often with merit-based scholarships.

APU International School is recognized by the College Board as a testing center for SAT and ACT exams and offers AP courses as well as English Language Development curriculum.

The APU Educational Development Group is a member of the prestigious Institute of International Education and enjoys partnerships with campuses of California State University, the University of Missouri Kansas City and other US universities and organizations.

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