- Monitor market trends. Oversee promotional and marketing activities to ensure the right message is delivered for GHN services.
Optimize in-house channels and customer digital touch points to ensure consistent brand and customer experiences.
- Research competitive landscape in related logistics and ecommerce businesses. Understand online merchants and end users. Identify potential communication channels.
- Strategize content across channels. Spearhead marketing literature and campaigns.
- Strategize digital marketing content, channel & budget: website, facebook, google, instagram, zalo, affiliates, etc.
- Co-ordinate with other departments (BD, Operations, PR, EB, Legal) to ensure campaign effectiveness. Monitor and communicate post-campaign metrics with related teams.