- Market Survey / Visit (Fieldwork- technician visits, customer meetings, training, warranty review, etc)
- Market Analysis
- Product Analytics (Positionings, Pricing, Competitive pricing analysis & benchmarking
- Branding on Product (branding & packaging initiatives, day-to-day execution of the strategic brand initiatives)
- Product Management (compiling and presenting the data that gives us and our customers the commercial advantage needed for success)
- Product Deploy planning and decision-making (Work with Project and distribution customers to develop down-stream pull for our products)
- Product life cycle management (Product coverage analysis / expansion, Product launch participation,Product line forecasting, Internal/External product presentation creation, Trade show participation)