* Merchandising:
- Ability to develop VM in store planogram and guidelines to drive business.
- Give consistent merchandising direction on brand standard to field management.
- Improve whole shopping experience by convenient traffic flow management. Creative ideas on sound, flavour, visual attraction…to motivate in store footfall and shopping time and finally increase sales revenue
- Manage tools and equipments to provide brands/product information
- Work with brands for fixtures, posters and other displaying and branding tools
* Training:
- Train the field organization (in store VM, Operations Manager, Store Team Leader) to understand key Brand messages, store environments, customer flow, product flow.
- Train on all VM trends for the season
- Actively participate in the talent selection and on-boarding process of in-store VM
- Communication & sales:
- Keep key brands updated on VM report
- Propose VM solutions to brands to maximize earnings on communication supports