* Strategic planning
- 3-5 years planning for strategic flagship portfolio
- Menu architecture development
- Budget planning for both current products and new product development
* Developing, Innovation and Refreshing product
- Planing & Timing for new product development, products innovation or refreshed products
- Pricing strategy for product launch.
- Manage Product Marketing Team to have proper launch
* Market analysis
- Tracking competitor offerring/activities
- Manage and propose action plan to prevent competitor product launch
- Reporting & giving recommendation on improving Menu Architecture
* Product Development Process
- Develop NPD process, innovative process, refresh products process
- Compliance those process
* Manage Product Marketing Team
- People development plan for Product Marketing Team
- Career Path development
- Training, coaching for Product Marketing People