- Support in planning and implementing branding activities via targeted MKT channels (e.g. events, website, associations, social media), especially digital channels.
- Writing copy for all marketing collateral, including brochures, letters, emails and websites.
- Understanding the product and customer profile and write thorough specs for each.
- Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
- Producing an accurate summary of total spend at the end of a marketing campaign.
- Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
- Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
- Supporting in building up MKT materials for sales activities: case studies/demos for sample projects and existing services; prepare bidding documents
- Support the R&D activites, set-up and promote new services
- Other tasks are assigned by the direct manager