* Position Summary
- The Digital Marketing Executive’s main responsibility is to develop, implement, track and optimize our digital marketing campaigns across all digital channels. This position shall handle all digital marketing such as managing facebook page, updating website, GDN, SEO/SEM, working with agencies to develop digital campaigns.
* Detailed Job Description
* Web management (20%)
- Execute websites, update information, content adjustment
- Work with other team: creative, product, promotion… to develop website
- Analytics to tracking the effectiveness and propose improvement
Social Media (45%)
- Develop and manage all social marketing tools and activities (Youtube, Facebook, Instagram, Forum…)
- Create social media strategy and contents to leverage our brand
- Writing marketing content for all social media and maintaining activity on these pages
- Work with other team to build content and maintain our social media channel
* GDN/SEO/SEM/OnlinePR (35%)
- Plan and execute GDN, SEO/SEM/OnlinePR, marketing database, email, social media and display advertising campaigns
- Writing contents to position our brand, delivering right message to right target audience
- Work with other team to build and maintain our digital activities
- Brainstorm new and creative growth strategies
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs), providing monthly, weekly reports
- Other duties & responsibilities may be required and/or assigned as necessary
* Working Relationship
* Internal most frequent contact
- Marketing team
- Sales team
- Finance team
- Back office team
* External most frequent contact
- Marketing agencies and vendors