* Position Summary
- We are looking for a Marketing Executive to plan, manage and implement our marketing activities which highly focused on event, activation, any activities related to on-ground marketing. As a Marketing Executive, you are responsible for turning the approved concepts to activities to achieve agreed KPI.
* Detailed Job Description
* BRAND MANAGEMENT (40%)
- Develop activities to leverage our Brand in the market
- Prepare and manage all marketing materials, POSM, retail display to make sure our Brand exposure always competitive
- Writing brand contents to position our brand, delivering right message to right target audience
- Study competitors to stay competitive and performing as the best in the market
* EVENT (40%)
- Event planning, such as sales campaign, launching event, brand event, etc. and execution for all segment to ensure alignment with company’s strategy, brand guidelines, and budgets.
- Execute approved plans from idea to production, handle all logistics and last-minute emergency. Supervise and manage events to achieve over 90% customer satisfaction, and deliver commitments for clients.
- Monitor actual results against plan and budget, measure effectiveness and impact of each event campaign.
- Complete paperwork and compile event reports immediately after each event with necessary actions for improvement.
* MARKETING PAPERWORK (20%)
- Follow Admin & Finance system to complete all the related paperwork tasks
- Other duties & responsibilities may be required and/or assigned as necessary
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs), providing monthly, weekly reports
* Working Relationship
- Internal most frequent contact
- Marketing team
- Sales team
- Finance team
- Back office team
* External most frequent contact
- Marketing agencies and vendors