- Manage and maintain the Maison’s websites, track and analyze traffic flow to provide regular reports.
- Launch optimized online adverts through Google Adwords to improve ROI, KPIs and cost efficiency.
- Measure performance, analyze digital metrics and provide insights on campaign targeting which includes demographics, buying signals, and other behavioral signals
- Set up, distribute, monitor and analyze email marketing campaigns
- Evaluate and provide insights into SEO efforts (keyword research, image optimization etc.)
- Stay up-to-date with Vietnam online media landscape, consumer behaviors, and digital trends to provide suggestions for improvement.