Brand Manager

- Develop brand strategy (value proposition, positioning, pricing, etc.) and overall marketing plan and all marketing budgets for the brand.
- Execute marketing plan to effectively reach customers, communicate value proposition and influence purchase decisions.
- Define growth targets, strategy and tactics to achieve the growth targets for the brand.
- Identify required and necessary market research, analyze customer in-sights and identify target segments for marketing efforts.
- Work closely with market insights team to execute all research initiatives and select third party vendors.
- Oversee the production of all advertising and communication programs and work closely with marketing communications team to ensure effective execution as well as selection of agencies and vendors.
- Participates in a cross functional team to develop new product, including providing inputs on market, customer, etc. and ensuring successful launch of the product.
- Provide brand achievement progress / updates to category manager and CMO.

- Minimum bachelor’s degree in Business, Marketing or Advertising.
- 4 + years of brand management experience in beverage industry.
- Proven record of successfully delivering brand results.
- Experience in launching products and developing business plan.
- Excellent written and verbal communication skills.
- Strong interpersonal and teamwork skills, strong analytical abilities.

Chưa cập nhật

THP Group, một trong những tập đoàn thức uống tầm cỡ Châu Á với những nhãn hiệu nổi tiếng như: Number 1, Trà Xanh Oo, Bia Bến Thành, Trà Thảo Mộc Dr. Thanh … Bạn là người tự tin, nhiều đam mê, và thích thử thách. THP Group sẽ tạo mọi cơ hội để bạn đạt mục tiêu trong nghề nghiệp.

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