Trade Marketing Senior Executive

* Trade Promotion Planning
- Make monthly promotion plan (trade promotion & consumer promotion)
- Make accurate plan forecast promotion gifts for each promotion program in monthly plan
- Lead execution of monthly trade promotion plan based on agreed timeline, process, volume and trade investment target, trade guideline, trade promotion strategy
- Follow up closely with supplier & related division ( Factory, Logistic, Purchasing…) to ensure promotion products is ready on time for sales as plan
- Work closely with related division (Production, Logistic..) to ensure enough stock for  monthly promotion program
- Monitor and evaluate plan that provide actionable tactics to change and improve
- Work closely with Brand Marketing team & Sales team to ensure  Trade activity align with Brand activity and can be supported for Sales/Marketing objectives and sales targets
- Manage and evaluate trade promotion effectiveness
- Register monthly promotion to industrial and commercial facilities.
* Trade Promotion Budget Management
- Monitor the use of Trade Promotion investment and manage monthly promotion ratio within approved budget 
- Tracking competitor promotion program to understand their budget investment and take action against competitor.
* Merchandising:
- Develop & execute, review merchandising materials (POSM) to help build shopper awareness and demand for purchase product at store (budget, design, plan, allocation)  
- Facilitate visual merchandising in line with the strategies of the organization (product launching , promotion campaign)
- Adapt and execute in-store communication activities for the assigned Brand to enhance sales in store.
* Distribution & availability
- Lead execution of highlight display program to optimize reach and coverage of each program (work closely with all related division: Design, Purchasing, Logistic, Production to prepare all necessary material for highlight display to ensure lead time of each program.
* Analyses
- Frequency store check to observe market movement, competitor action, company performance to study for good analyses of 3C to  support in making effective  trade plan
- Analyze monthly sales data in detail of assigned brand (by categories, by brands, by channels, etc.) to evaluate effective of trade plan.

- Female is priority. From 23~28 years old
- College graduated and above
- Computing, statistics, Microsoft Office applications
- Hardworking, patient, responsible, enthusiastic
- Good in basic English
- Well interaction with other department
- Patient, enthusiastic, responsible, hardworking
- 1-2 year in Trade Marketing field

Chưa cập nhật

Công ty Mỹ Phẩm LG VINA là liên kết giữa Công ty Household & Health Care Hàn Quốc và Tổng Công Ty Công Nghiệp Dầu Thực Vật Việt Nam (Vocarimex), được chính thức thành lập từ năm 1997.

Công ty Mỹ Phẩm LG VINA sản xuất và kinh doanh các sản phẩm dưỡng da, mỹ phẩm trang điểm và các sản phẩm tạo mùi thơm; các sản phẩm làm sạch & chăm sóc tóc và răng miệng, xà phòng và các sản phẩm tẩy rửa gia dụng khác. Các sản phẩm đa dạng của Công ty Mỹ Phẩm LG VINA mang các nhãn hiệu nổi tiếng như Essance, E’zup, Lacvert, Isa KNOX, Cathy Cat, OHUI, WHOO, Double Rich, Maxman, Atman…..

Lĩnh vực hoạt động: Sản xuất và kinh doanh trong lĩnh vực mỹ phẩm và hàng gia dụng.

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