Brand strategy
• Develop branding strategy for each brand in Vietnam
• Design creative thinking and bold marketing campaigns
• Research market beauty and consumer trends
• Conduct market and competitor’s analyses
Marketing Activities
- Design and implement online marketing campaigns across channels
- Manage design and content marketing team to create marketing content
- Manage KOL and influencers activities
- Manage social marketing activities on Facebook fan pages, Instagram
- Manage content marketing activities on beauty communities like Webtretho
- Manage online advertising activities on Facebook Ads, Google Ads, Youtube Ads, …
- Manage public relation activities: press, consumer events.