Following up and implementing brand activities to comply with the brand plan and focus on the communication strategy.
- Following up/implementing brand activities based on guidelines of brand identities to ensure all activities are in line with the brand plan and guidelines.
- Following up and executing the communication activities such as Social, Digital & PR based on the brand plans to acchieve the Marketing & Communication objectives.
- Updating and exploring consumers’ insights and propose new ideas/ approaches to reach target audiences via relevant communication.
- Coordinating with agencies to implement the execution, measuring and optimizing the brand plans to achieve KPIs.
- Monitoring and tracking brand budget to ensure the activities are not exceeding the approved budget.
- Following up and evaluating each program/campaign for reporting and key learning.