1. Create content for emails, websites, webinars, white papers, infographics, videos, blog posts, case studies, etc.
2. Develop content models so that content can be written in a consistent way and automatically published to any channel (mobile, web, print).
3. Help identify gaps in existing messaging and develop ways to strengthen brands voice across content channels.
4. Collaborate with internal and external subject matter experts, designers, product marketing, sales, executive leadership, and others to produce impactful content.
5. Stays current on digital storytelling best practices and emerging trends